Internet marketing in Finland is on the increase, with so many companies discovering the massive potential of the internet by marketing their products or services online, the competition is rather fierce. So, on that note, when we look at what things to consider when doing internet marketing in Finland, analyzing your competition should be one of the first steps you should take if you are going to be successful. Although analyzing the competition is vitally important, you cannot do so properly before analyzing your target market’s needs, so you need to start there.
Think about what the customer wants, what they need or which products they prefer above others within your niche. You also need to figure out who exactly you market is, their gender, age and geographical location within Finland. Once you have narrowed down your target market and understand what their needs are, that already puts you one step ahead of the rest of your competition. The next step should be figuring out what these potential customers are searching for online, called keyword research. A great free tool to use if you’re looking to target high traffic keywords with low competition is Google’s keyword tool.
Once you’ve dug up some profitable, highly searched for keywords with low or average competition, you can start spying on your competition. See who ranks in the top 10 of the local Finnish search results for the keywords you’ve chosen, look at how their websites are structured and how they go about doing business. It’s all about finding an already successful Finnish company with regards to rankings, analyzing and copying their methods, -then slightly adjust it by putting your personal touch to it. What worked for them will surely work for you, possibly even better if you tweak their techniques to suit your own brand.